siri wave

Hey Siri


Introducing the next visual evolution of Siri. A responsive waveform with bright colors is now here to assist you.


The new identity I helped create is built on on Siri’s past. We combined the responsive sound waves from iOS 7 with the bright primary colors from the watch to create something new, yet familiar. The mirrored waveform ensures it can fit on any device, even within the title safe area for TVs.


Siri will now get a consistent look across all of Apple’s devices, and will look great on any screen, large or small.