siri wave

Hey Siri


Introducing the next visual evolution of Siri. A responsive waveform with bright colors is now here to assist you.


The new identity I created is built on on Siri’s past. I combined the responsive sound waves from iOS 7 with the bright primary colors from the watch to create something new, yet familiar.


After exploring different designs and forms, like etherial smoke, particles, circular self contained forms, and much more, I pretty quickly moved toward a mirrored waveform. This ensures it can fit on any device, even within the title safe area for TVs. Scale was also a consideration as the design had to look great on everything from a large 50 inch tv, down to the tiny Apple Watch screen.


From there I experimented with many different looks, like changing the colors and wave form based on the users voice frequency for a more personalized look. Various color combinations, overlay modes, and background blurring were also explored to narrow down the branding of Siri.


Siri now has a consistent look across all of Apple’s devices, and looks great on any screen, large or small.